Don't Make Me Think( Web Usability)

飞利浦 在广告中说科技应该像打开盒子一样简单.

Don't Make Me Think by Steve Krug
 
Don't Make Me Think!-the first law.
Self-evident,Obvious,Self-explanatory
 
What Make Us Think?
Names, Buttons,Search
Make a list.
 
1.名字要用最通俗的.
2.链接,按钮等元素要有明显特征.
3.查找等功能要傻瓜化.
4.多用通俗的图标代替文字.

The competition is always just one click away!
 
1.The task at hand
2.interests
3.Free,Sex, and our own name
 
IT is a good idea to assume that everything is visual noise until proven otherwise.

Don't Make Me Think note 2

Never take more than 3 clicks to get to any page of the site.
Users don't mind a lot of clicks as long as each click is painless and they have continued confidence that they're on the right track.
 
NAV for Windows 95/98 -it makes me think!
 
Omit needless words.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
happy  talk must die
instructions must die
 
Navigation
Searcher or Browser
 
Search ->Type a keyword -no needed
 
把LOGO,导航,帮助等不变的内容放到左边,不占用可用空间. 可用空间用来放内容和广告.
 
Every page needs a name
the name needs to be in the right place
 
TABs

Don't Make Me Think note 3

HOME PAGE
 
Show me what I'm looking for.
and what I'm not looking for.
 
Create a good impression
 
??????????????????????????????????
What is this?
What can I do here?
What do they have here?
Why should I be here-and not somewhere else?
 
Tagline: 没有围墙的大学
 
Where to start?
Here's where to start if I want to search.
Here's where to start if I want to browse.
Here's where to start if I want to sample their best stuff.

Don't Make Me Think note 4

does this pulldown,with these items and this wording in this context on this page create a good experience for most people who are likely to use this site?

and there's really only one way to answer that kind of question:testing.

ask for anyone to test the web, 1 error $6
<the End>

 2006年2月1日